As Christmas approaches, thoughts inevitably turn to rekindling both professional and personal relationships. With international and virtual teams now the norm, and fast internet and global postage services at our fingertips, the joy of the holidays can be shared across the globe. A recent survey reveals that over 83% of senior managers believe corporate gifts significantly impact a business’s success, enhancing job satisfaction and productivity.
Katy Baxter, Corporate Affairs Director at Baxters of Scotland, a luxury gift hamper business, emphasises the importance of understanding international gifting etiquettes. “Gifting is integral to our culture, especially during festive seasons. Each country has its own traditions, and personalising gifts to reflect these can make gestures even more meaningful. Both teammates and leadership can benefit from adding a few tips and tricks to their international gifting repertoire for an extra magical (corporate) Christmas.”
Asia: A Tapestry of Gifting Traditions
Asia, with its diverse cultures and deep-rooted values, presents a rich tapestry of gifting etiquettes. Here are some country-specific customs to honour during the festive season.
Japan
In Japan, gift-giving is considered an art form, with a heavy emphasis on presentation. The meticulous wrapping of gifts conveys the giver’s attention to detail and sophistication, symbolising the value placed on the relationship. When sending gifts to Japanese colleagues, ensure each present is wrapped artfully, focusing on refinement and tasteful embellishments.
China
China’s rich cultural history places great emphasis on the symbolism of gifts. Avoid gifts in sets of four, as the number is associated with bad luck. Conversely, the number eight is considered lucky, symbolising prosperity. A luxury gift hamper containing eight high-quality items can be an excellent way to incorporate this tradition. “By choosing products that highlight both your own and the receiver’s heritage, you can bridge cultural gaps and show unity,” suggests Baxter.
India
In India, gifts reflecting regional craftsmanship, such as sweets, beverages, and condiments, are highly praised. A hamper celebrating regional gastronomy traditions, like a Highland-inspired assortment, makes for a thoughtful gift. Choose flavours and combinations that your recipient will love or something they might not have tried before for an extra special touch.
South Korea
South Korea’s hierarchical social structure extends to gift-giving. Selecting a gift that reflects the recipient’s status is crucial. For a manager, consider something that signifies respect, such as a bottle of their favourite drink or a high-quality fountain pen. For colleagues, a more personal gift, perhaps one that shares an inside joke, is appropriate.
Southeast Asia
In countries like Thailand, Vietnam, and Indonesia, respect for elders and a blend of modernity and tradition are observed in gifting practices. Traditional items, local delicacies, or artisanal crafts are popular choices. Consider sending tartan blankets, Christmas crackers, or handcrafted British chocolates to your Southeast Asian teams.
Europe: Classic but Chic
Europe’s diverse regions, from Western Europe’s elegance to Eastern Europe’s traditions and Scandinavia’s minimalist charm, have unique gifting practices.
Western Europe
In Western Europe, countries like France, Italy, and Germany appreciate elegance and thoughtful gestures. The French value aesthetics, Italians prefer personalised gifts, and Germans appreciate long-lasting presents. The UK’s tradition of greeting cards is also noteworthy. Food is a common love across Europe, so sharing regional specialities like Scottish shortbread or whisky can be a personable and palatable gift.
Eastern Europe
In Eastern European countries such as Poland, Hungary, and Bulgaria, gifts often reflect cultural heritage, with handcrafted items being particularly valued. The act of giving here underscores sentimental value and traditions.
Scandinavia
Scandinavian countries prioritise quality over quantity, with practical items often preferred. In Sweden, opening gifts is a private affair. Consider luxury handmade chocolates or natural handcrafted cosmetics made from British beeswax.
Latin America
Latin America’s rich cultural diversity is mirrored in its gifting practices. Avoid gifting sharp objects and leather items, which can be seen as negative symbols. Thoughtfully selected gifts that consider the recipient’s tastes and interests are crucial.
North America
In the USA and Canada, holiday gift-giving is integral to business culture. Americans typically unwrap gifts in private, while Canadians may do so openly. It’s essential to be mindful of corporate regulations regarding gift exchanges.
Middle East
Generosity and politeness are highly valued in Arab culture. Opt for high-quality, practical gifts such as Scottish sheepskin slippers or cashmere shawls, ensuring they reflect respect and consideration.
Africa
In African countries like Kenya and Ghana, symbolic gifts with cultural significance, such as beads and traditional fabrics, are treasured. In South Africa, the concept of “Ubuntu” highlights the interconnectedness of humanity, making hampers that blend UK and local traditions an ideal choice.
Other Considerations
When gifting, consider allergies, preferences, and religion. Personalised gifts for close colleagues can make a lasting impression.
Conclusion
“Understanding the array of gifting traditions and cultural intricacies among international colleagues ensures your gift is received warmly,” says Baxter. With research and sensitivity, you can strengthen partnerships and spread joy this festive season.