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Saudi Arabia has unveiled a bold new tourism campaign aimed at captivating the imaginations of global travellers. Titled “This Land is Calling,” the campaign invites tourists to explore the Kingdom’s rich heritage, striking landscapes, and rapidly evolving cultural scene. This latest initiative is part of Saudi Arabia’s broader strategy to position itself as one of the world’s leading tourist destinations, with the ambitious target of welcoming 150 million visitors by 2030. The campaign, launched under Saudi’s national tourism brand “Saudi, Welcome to Arabia,” will initially be rolled out across key markets including the United Kingdom, France, Italy, Germany, and the…