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But according to experts, this is no accident.Phil Ossai, personal branding expert and founder of Ossai Agency, claims that there are key ingredients behind their success that other brands should make note of. Below, Phil reveals the lessons we can learn from some of the most talked-about products when it comes to creating viral buzz: Labubu dolls “Labubu dolls are a classic example of scarcity marketing. This refers to using people’s desire for things that are hard to come by as a way to drive demand and sell products. “The more difficult an item is to acquire, the more we…