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Musicians and visual artists are increasingly using subscription crowdfunding to build direct relationships with fans and create more predictable income outside traditional music and art markets. Research involving the University of Sussex, the University of Warwick and the Institute for Employment Studies found that creatives are using social media to build online communities before offering exclusive content through subscription platforms. The model can provide greater financial stability and creative freedom, but it also means artists must take on responsibilities traditionally handled by agents, promoters and publishers. Creatives severely impacted by the pandemic have discovered profitable new ways to sell their…