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A new report from AliExpress has revealed significant changes in the online shopping habits of British consumers, with a notable influence from the summer of sports in 2024. The findings, part of the latest Consumer Insights Report from the international online retail marketplace, shed light on evolving trends in retail behaviour across the UK and Europe. Sporting Events Drive Fashion and Social Connections The summer of sports has had a profound impact on British culture, influencing everything from shopping habits to social interactions. According to the report, nearly a third of British consumers (31.74%) said their fashion choices were influenced by…