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New research by hospitality technology company Journey has revealed emerging trends in the spa industry, highlighting changes in booking patterns and identifying the best days for value and busiest times for spa visits. This data offers crucial insights for hotel spas to enhance their revenue strategies and for consumers to get the best deals on their wellness treatments. Trends in Spa Bookings The study, conducted on data from over 73,000 bookings at nearly 120 luxury spa hotels across the UK and Ireland, shows that consumers are booking their spa treatments closer to the desired date than in previous years. In…