Incase, a global leader in design-driven carry and protection products, has announced a significant expansion of its offerings by re-launching a range of Microsoft accessories in the final quarter of 2024. This move comes as part of a strategic partnership between Incase’s parent company, Onward Brands, and Microsoft, wherein Onward Brands has secured the licensing rights and associated intellectual property for a wide array of Microsoft’s accessory products.
The agreement will see Incase taking on the manufacturing and distribution of some of Microsoft’s most popular accessory items, including keyboards, mice, webcams, headsets, and speakers. By leveraging Microsoft’s renowned product design and cutting-edge technology, Incase aims to bring these trusted products back to market under its own brand, but with a distinct “Designed by Microsoft” designation.
Among the iconic products set to be reintroduced are the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam. These products, which have earned a loyal following for their quality and reliability, will now be marketed under the Incase brand, ensuring continuity for consumers who have come to depend on these accessories. In addition to reviving these well-loved products, Incase will also debut a new ergonomic keyboard designed in collaboration with Microsoft, further expanding its portfolio of tech solutions.
Marshall Clark, General Manager of Onward Brands’ Productivity Business Unit, expressed enthusiasm about the partnership: “We are thrilled to license design and technology from the Microsoft accessory portfolio and to strategically expand our lineup of consumer tech solutions to include PC accessories. Consumers can anticipate their favourite products back on shelves in 2024 under the Incase brand as we transition the portfolio.”
Onward Brands’ CEO, Charlie Tebele, highlighted the importance of building on Microsoft’s legacy: “We look forward to building on the more than 30 years of outstanding product development that the Microsoft accessories business was well known for. With this product expansion, Onward will offer consumers the most comprehensive selection of accessories across our trusted brands.”
Microsoft also voiced strong support for the partnership. Brett Ostrum, Corporate Vice President of Microsoft Devices, commented, “Microsoft is excited to partner with Incase to bring Microsoft-designed PC accessories that our customers love to market.” This collaboration is expected to maintain the high standards that Microsoft customers have come to expect, while also benefiting from Incase’s expertise in the design and protection of consumer tech products.
Incase, known for its dedication to designing products that protect and support the creative processes of its users, has a long-standing reputation for quality and innovation. Since its inception in 1997, the company has been deeply embedded in the creative community, particularly among users of Apple products. This new venture into the PC accessory market marks a significant broadening of its product offerings, catering to a wider range of consumers while maintaining its commitment to design excellence.
The rebranded Microsoft accessories, now under the Incase banner, will be available globally through various retailers, including Amazon, as well as on Incase’s official website. This strategic expansion not only reinforces Incase’s position in the tech accessory market but also ensures that beloved Microsoft products continue to be available to consumers worldwide.
For more information about Incase and its upcoming product releases, visit www.incase.com. Details on Onward Brands can be found at www.onwardbrands.com.