With just weeks to go until the conclusion of the 2024/25 Premier League season, a new data-driven study from BetMGM has revealed which club can truly lay claim to having the most dedicated fans in English football – none other than champions elect, Liverpool; demonstrating not only their dominance on the field but also the unwavering support off-the-pitch.
The BetMGM Fan Loyalty Index ranked all 20 Premier League clubs based on a range of metrics that go beyond wins and league position to measure true supporter commitment. These included:
- Average home attendance
- Stadium capacity percentage
- Annual merchandise and shirt sales
- Social media following
- Monthly online search volume
- Fan engagement ratings
Liverpool supporters topped the table, demonstrating the highest levels of loyalty, passion and engagement both inside and outside the stadium. The study found that Anfield’s world-famous atmosphere, driven by the club’s global fanbase and the anthem “You’ll Never Walk Alone”, has helped move the Reds to a near-perfect home record this season, with only one loss at home.
Manchester United fans placed second in the rankings, with Arsenal, Manchester City and Chelsea rounding out the top five. At the other end of the list, Brentford fans were found to be the least dedicated, based on the combined scoring of the study’s key metrics.
Top 10 Most Dedicated Premier League Fans (2024/25)
- Liverpool
- Manchester United
- Arsenal
- Manchester City
- Chelsea
- Everton
- Newcastle United
- West Ham United
- Aston Villa
- Tottenham Hotspur
Category Leaders
- Match Attendees (2024/25): Manchester United
- Average Home Capacity: Newcastle United
- Annual Merchandise Revenue: Liverpool
- Shirt Sales: Liverpool
- Social Media Followers: Manchester United
- Monthly Search Volume: Liverpool
- Fan Engagement Rating: Brentford
Dan Towse, Brand Director at BetMGM said, “Our index goes beyond trophies and tables, it captures the heartbeat of football: the fans. Whether it’s packing out stadiums, proudly wearing the badge or shouting about their club online, these supporters show unmatched commitment. With the final just around the corner, their passion again will once again take centre stage”.
As the end of the season draws near, with the title races and relegation battles wrapped up, the European spots are still up for grabs. BetMGM’s new fan index highlights the unwavering loyalty of supporters, regardless of what’s at stake on the pitch.