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But according to experts, this is no accident.Phil Ossai, personal branding expert and founder of Ossai Agency, claims that there are key ingredients behind their success that other brands should make note of. Below, Phil reveals the lessons we can learn from some of the most talked-about products when it comes to creating viral buzz: Labubu dolls “Labubu dolls are a classic example of scarcity marketing. This refers to using people’s desire for things that are hard to come by as a way to drive demand and sell products. “The more difficult an item is to acquire, the more we…

A new study from The National Lottery reveals that scrolling through social media has become a genuine hobby for one in four UK adults, but many are now seeking to break free from their screens. The research highlights a growing desire among Britons to explore more diverse and enriching activities outside the digital realm. According to the survey, which involved 4,000 adults across the UK, 24% consider social media scrolling a genuine hobby. This digital pastime has eclipsed traditional cultural and outdoor activities for many, with 41% of people admitting they spend the majority of their free time in front…