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But according to experts, this is no accident.Phil Ossai, personal branding expert and founder of Ossai Agency, claims that there are key ingredients behind their success that other brands should make note of. Below, Phil reveals the lessons we can learn from some of the most talked-about products when it comes to creating viral buzz: Labubu dolls “Labubu dolls are a classic example of scarcity marketing. This refers to using people’s desire for things that are hard to come by as a way to drive demand and sell products. “The more difficult an item is to acquire, the more we…

Buyers and sellers looking for the right time to move can consider top reasons from property experts to start the process this November and December. The autumn and winter months may not be the first that come to mind when considering a move, but potential buyers and sellers can be reassured by the experts that the end of the year is a golden opportunity to secure the ideal home. From better deals to less competition and more opportunity, the property specialists at Beresfords Group have compiled the top reasons as to why it’s a good time to push forward and…