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But according to experts, this is no accident.Phil Ossai, personal branding expert and founder of Ossai Agency, claims that there are key ingredients behind their success that other brands should make note of. Below, Phil reveals the lessons we can learn from some of the most talked-about products when it comes to creating viral buzz: Labubu dolls “Labubu dolls are a classic example of scarcity marketing. This refers to using people’s desire for things that are hard to come by as a way to drive demand and sell products. “The more difficult an item is to acquire, the more we…

Kirkton Farm is set to welcome more than 800 visitors as it opens its gates to the public for the very first time on Sunday 8 June, taking part in the national Open Farm Sunday initiative. This marks a major milestone for the Aberdeenshire farm, offering a unique opportunity for visitors of all ages to experience life on a working farm. Organised by LEAF (Linking Environment and Farming), Open Farm Sunday offers families and individuals the chance to explore where their food comes from, discover how it’s produced, and meet the people at the heart of it all – the…

Although Tammy Slaton’s journey has always been told in public, her recent romantic change has given it a depth of feeling that is felt well beyond the screen. Tammy presents Andrea, a character whose presence feels more like a crucial chapter than a plot point, to the audience in the most recent season of 1000-Lb Sisters. For a woman who has always been defined by struggle, their bond—which is remarkably natural and refreshingly slow-paced—represents a silent revolution. Tammy’s life has changed significantly in the last few days on all levels: romantically, physically, and emotionally. Since her husband Caleb Willingham passed…

One pressing question has been the subject of unusually loud entertainment gossip in recent weeks: is McKenna Grace dating Mason Thames? Fans are responding favorably to this question, not only because it is intriguing from a celebrity standpoint but also because it provides insight into the development of this young actress from talented child star to established leading lady who handles fame with poise and a remarkably grounded manner. Through their combination of social media acumen and captivating on-screen chemistry, McKenna and Mason have generated rumors that extend well beyond movie promotion. The two are currently starring in the upcoming…

Avery Healthcare has delivered over 1,500 cakes to charities that provide comfort and support to vulnerable people facing homelessness and isolation across the UK. This generous donation was part of Cake4Kindness Day, an annual event organised by the charity Cake4Kindness, held on Thursday 21st November. The initiative brings communities together to bake and share cakes, helping alleviate social isolation and support local charities. Avery care homes across the country united in a nationwide effort to spread kindness, donating baked goods to charities such as The Salvation Army, Homeless Street Angels, The Good Shepherd Hospice, The Light Project, The Purfleet Trust…

A new study has revealed that more than half of UK adults find their weight loss goals derailed by even a single setback, with nearly one in five abandoning their efforts entirely when faced with challenges. The research, commissioned by Slimming World, the largest weight-loss organisation in the UK and Ireland, surveyed 2,003 adults and sheds light on the significant hurdles people face in their attempts to shed pounds. According to the findings, 77 per cent of adults in the UK have attempted to lose weight at some point, with the average person trying seven times in their lifetime. Yet,…

The traditional Saturday job, once a staple for young Brits seeking to earn extra cash, appears to be falling out of favour as Generation Z increasingly turns to side hustles. New research from GoDaddy reveals a significant shift in how young people are approaching work and entrepreneurship. The survey, which questioned over 1,000 Gen Z individuals in the UK, finds that 58% of respondents would rather run their own business than work in conventional part-time roles such as those in retail or hospitality. This preference is driven largely by financial concerns, with 69% of Gen Z citing financial security as…

Tech and AI skills are expected to become some of the most essential skills for graduates in the next five years, according to a new survey by the Graduate Management Admission Council (GMAC). ‘Technology/IT’ skills are projected to rise from being the 14th most critical skill this year to the 3rd most critical over the next five years. Additionally, recruiters believe that ‘AI’ skills will become the 4th most critical skill for graduates in the next five years, a significant jump from 21st place. Conversely, several traditionally valued skills, such as ‘teamwork’ and ‘project management’, are anticipated by recruiters to…