Browsing: revolutionise

EKCS, a global leader in creative production solutions for brands, agencies, and media companies, has announced the launch of Mediaferry AI, an innovative platform designed to transform digital ad operations for publishers, broadcasters, and retail media globally. This new platform aims to enhance the creative production process while fostering stronger collaborations between publishers and advertisers. Building on over two decades of experience supporting major publishing and broadcasting clients such as McClatchy, Postmedia, National World, Tegna, and Scripps, EKCS has developed Mediaferry AI to meet the evolving needs of the industry. The platform offers a self-serve model for sales teams and…

In a groundbreaking collaboration, Amazon and TikTok have joined forces to reshape the landscape of social shopping, following in the footsteps of Amazon’s previous partnerships with Meta and Snapchat. This new integration allows TikTok users to make purchases directly through the social media platform, without the need to navigate to Amazon’s website. The move highlights the increasing convergence of social media and e-commerce, capitalising on the growing trend of social shopping. Seamless Shopping Experience The mechanics of this partnership are straightforward yet innovative. Amazon products are promoted through targeted ads within TikTok videos. When users encounter these product recommendations while…