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Home»News»EKCS Launches Mediaferry AI to Revolutionise Digital Ad Operations
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EKCS Launches Mediaferry AI to Revolutionise Digital Ad Operations

Sam AllcockBy Sam Allcock17/09/2024Updated:17/09/20243 Mins Read

EKCS, a global leader in creative production solutions for brands, agencies, and media companies, has announced the launch of Mediaferry AI, an innovative platform designed to transform digital ad operations for publishers, broadcasters, and retail media globally. This new platform aims to enhance the creative production process while fostering stronger collaborations between publishers and advertisers.

Building on over two decades of experience supporting major publishing and broadcasting clients such as McClatchy, Postmedia, National World, Tegna, and Scripps, EKCS has developed Mediaferry AI to meet the evolving needs of the industry. The platform offers a self-serve model for sales teams and advertisers, simplifying the process from creative briefing to AI-assisted asset creation, approval, and campaign activation, all within a centralised system.

Tariq Husain, EKCS co-founder and Chief Technologist at Mediaferry, described the platform as a breakthrough for publishers and advertisers. “Developed in close collaboration with some of our long-standing clients, Mediaferry AI accelerates campaign launches and gives unprecedented control over the entire creative production process,” he said. “Our goal is to help publishers strengthen relationships with advertisers while dramatically reducing the time-to-market for campaigns.”

Key Features of Mediaferry AI:

  • ClientHub: This centralised campaign management tool offers full visibility and control over creative requests, approvals, and milestones, improving transparency and collaboration between publishers and advertisers.
  • AI-powered Briefing: The platform generates structured, brand-compliant briefs from minimal input, ensuring consistency and reducing time spent on revisions.
  • Advertiser’s Brand Memory: Mediaferry AI creates a memory of past campaigns and brand guidelines, enabling increasingly refined outputs that align with the advertiser’s identity.
  • Creative Production Automation: With AI-assisted design, sales teams and advertisers can rapidly produce high-quality, consistent campaign assets across channels.
  • Faster Campaign Approval and Activation: An integrated review and approval system allows real-time changes to digital assets, ensuring campaigns can be launched swiftly.

Chris Sanderson, IT and Operations Director at National World, praised the platform’s value, noting its ability to increase cost-effectiveness and streamline ad production processes. “We see Mediaferry AI as a game-changer, using automation to boost productivity.”

Similarly, Jane Howard, Senior Vice President of Advertising at McClatchy, highlighted the platform’s impact on the speed and efficiency of ad campaign activation. “With studio-based, template-driven ad design and deep integration with ad exchanges, we expect Mediaferry AI to be transformative.”

Mike Sallows, Senior Director of Operations at Postmedia, emphasised the platform’s potential to cut operational costs and enhance collaboration with advertisers. “With the new AI features, we are excited about faster, higher-quality ad production.”

Mediaferry AI is available as a cloud-based solution, offering users opportunities for creative experimentation and data-driven decision-making. To explore the platform’s capabilities, visit www.mediaferry.com.

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