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As survey fraud becomes more prevalent, with respondents increasingly providing inaccurate answers to rush through surveys, companies are struggling to obtain reliable data. Carpoll, an emerging leader in data mining, has developed a groundbreaking solution that not only addresses this issue but also taps into an underutilised market segment. Carpoll’s innovative approach takes advantage of the uninterrupted moments during taxi journeys, offering passengers a compelling proposition: complete a short survey during their ride and earn credits to reduce their fare. The results are impressive—55% of daily taxi passengers in London have participated in a 10-minute survey powered by Carpoll. “We…