As survey fraud becomes more prevalent, with respondents increasingly providing inaccurate answers to rush through surveys, companies are struggling to obtain reliable data. Carpoll, an emerging leader in data mining, has developed a groundbreaking solution that not only addresses this issue but also taps into an underutilised market segment.
Carpoll’s innovative approach takes advantage of the uninterrupted moments during taxi journeys, offering passengers a compelling proposition: complete a short survey during their ride and earn credits to reduce their fare. The results are impressive—55% of daily taxi passengers in London have participated in a 10-minute survey powered by Carpoll.
“We are transforming the way brands gather data,” said Yoad, CEO & Founder of Carpoll. “By engaging passengers at a time when they are more likely to provide thoughtful, genuine responses, we’re delivering unparalleled value to brands, while riders enjoy cost savings. This model is not only scalable but also highly adaptable to various markets.”
Carpoll’s innovative solution has already attracted several small investments, signalling early confidence in the company’s potential. Additionally, Carpoll is currently in negotiations with one of the largest market research firms in EMEA, a move that could significantly amplify its reach and impact. The company has also secured partnerships with two of the biggest mobility providers in the world, further solidifying its position in the industry.
For investors, the implications are clear. Carpoll is addressing a critical pain point in market research—data accuracy—while creating a new revenue stream in the transportation sector. The strong engagement rates observed in London highlight the potential for rapid expansion and widespread adoption across other cities and regions.
With Carpoll’s win-win model, brands gain reliable insights, passengers benefit from cheaper rides, and mobility providers see an influx of new customers. The potential for disruption in both the market research and transportation industries is enormous.