Browsing: tourism

Arxan, a region nestled within the Hinggan League of Inner Mongolia, launched an ambitious campaign aimed at promoting its rich natural beauty and cultural heritage. The event, branded “Discover the Beauty of Arxan”, seeks to draw attention to the area’s breathtaking landscapes and unique tourism offerings, positioning Arxan as a premier destination for both domestic and international visitors. A Showcase of Arxan’s Autumn Glory Participants at the event were treated to the stunning autumn scenery that has earned Arxan widespread admiration. Known for its multicoloured fields, vibrant forests, and serene lakes that reflect the surrounding landscape like a mirror, the…

Saudi Arabia has unveiled a bold new tourism campaign aimed at captivating the imaginations of global travellers. Titled “This Land is Calling,” the campaign invites tourists to explore the Kingdom’s rich heritage, striking landscapes, and rapidly evolving cultural scene. This latest initiative is part of Saudi Arabia’s broader strategy to position itself as one of the world’s leading tourist destinations, with the ambitious target of welcoming 150 million visitors by 2030. The campaign, launched under Saudi’s national tourism brand “Saudi, Welcome to Arabia,” will initially be rolled out across key markets including the United Kingdom, France, Italy, Germany, and the…

Sleep tourism is making waves in the leisure travel industry, with projections suggesting a market value of $400 billion within the next four years. This burgeoning trend, driven by rising employee burnout and the growing awareness of the impact of sleep on mental health, is beginning to reshape how we approach business travel. In an era where business travel often leads to exhaustion and stress, sleep tourism seeks to prioritise self-care and rest through advanced technology, artificial intelligence, and traditional wellness therapies. The concept revolves around enhancing sleep quality and integrating relaxation into the travel experience. Major industry players are…