LONDON, UK, 30 July 2024 – Getty Images, a leading global visual content creator and marketplace, has announced the launch of an upgraded model for its generative AI services, significantly enhancing speed, quality, and accuracy.
The new model, which forms part of the company’s commercially safe AI toolkit, can generate images at unprecedented speeds, producing four images in around six seconds. This marks a doubling in performance from the previous version, positioning Getty Images at the forefront of the industry for generative AI speed.
Leveraging the NVIDIA Edify model architecture, part of the NVIDIA Picasso suite, this update brings substantial improvements in output speed and image quality. Enhancements include better alignment with user prompts, the capability for longer and more detailed prompts, improved 4K upscaling, and the ability to fine-tune models.
Building on the initial release of Getty Images’ generative AI tools, including Generative AI by Getty Images and Generative AI by iStock, this updated model introduces several key features:
- Industry-leading Generation Speed: Capable of producing four images in approximately six seconds, doubling the performance of the previous model and setting a new industry standard.
- Advanced 4K Generation Detail: Enhanced detail and fidelity in generated images, with advanced upscaling capabilities to support 4K resolution.
- Expanded Prompt Support: Higher level of detail in prompts results in images that more closely match descriptions, supporting prompts up to 250 words.
- Advanced Camera Controls: Greater control over output using shot type and depth of field adjustments.
Additionally, Getty Images is rolling out AI modification capabilities, allowing users to modify both generated AI images and existing pre-shot creative images. These features include the ability to extend images beyond their original edges, remove or replace aspects of an image, and will be available on iStock, with plans to extend to Getty Images.
Grant Farhall, Chief Product Officer of Getty Images, said, “We continue to push the boundaries of what’s possible with responsible AI-generated imagery. This updated model, and the new capabilities we are launching, will provide more opportunities for our customers to leverage AI, including alongside our amazing pre-shot content, to bring their visions to life more efficiently than before, and in a manner that is commercially safe with the legal protections they’ve come to expect from Getty Images.”
These advancements are set to benefit customers across various industries, providing them with powerful tools to enhance their creative workflows. The new functionalities allow users to modify generated or pre-shot creative visuals by adding or changing individual elements, extending the canvas, or removing backgrounds in a single click. This innovation facilitates safe and effective experimentation with AI, empowering professionals and enthusiasts alike.
In addition to these enhancements, Getty Images has introduced fine-tuning capabilities, enabling enterprise customers to tailor the company’s creative generative AI models to reflect their brand’s visual style.
The new model is trained exclusively using Getty Images’ extensive creative library, which includes exclusive premium content. This ensures that users benefit from indemnification for commercial use. The Generative AI by Getty Images and Generative AI by iStock seamlessly integrate with the company’s broad library of authentic visuals and Custom Content solutions, offering customers a comprehensive end-to-end creative process.
The integration of these advanced AI capabilities with Getty Images’ existing services underscores the company’s commitment to providing cutting-edge tools for visual content creation. By combining AI-generated imagery with their vast library of pre-shot content, Getty Images is enabling brands to achieve new levels of creative potential and efficiency.
As the field of AI-generated imagery continues to evolve, Getty Images remains at the forefront, driving innovation and providing customers with the tools they need to create high-quality, detailed visuals quickly and safely.