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But according to experts, this is no accident.Phil Ossai, personal branding expert and founder of Ossai Agency, claims that there are key ingredients behind their success that other brands should make note of. Below, Phil reveals the lessons we can learn from some of the most talked-about products when it comes to creating viral buzz: Labubu dolls “Labubu dolls are a classic example of scarcity marketing. This refers to using people’s desire for things that are hard to come by as a way to drive demand and sell products. “The more difficult an item is to acquire, the more we…

A Sustainable Future Starts with Small Businesses In the push toward net zero, small businesses in the UK are playing a growing role in building a sustainable economy. While large corporations may get most of the media attention, SMEs make up 99% of the business population, and their contribution to the energy transition is vital. Adopting renewable energy may seem ambitious for small enterprises, but it’s now more accessible, cost-effective, and rewarding than ever. And the benefits go far beyond the environment. From financial savings to increased energy independence and customer loyalty, going green is a strategic investment for the…

Tennis trainers and rebounders have become a viral sensation on TikTok, sparking a surge in interest. In fact, global Google searches for the term tennis trainers have increased by 64% in the past 30 days. Alex Lovén MBE, founder of the sports and training equipment platform Net World Sports, explains what this piece of kit is, how trainers and rebounders vary, and how they can help transform complete novices into confident, seasoned players. Rebounders and trainers are excellent tools for beginners or anyone looking to take up tennis, whatever the reason. They are also ideal for intermediate players seeking a convenient way to practise and refine their…

Most people don’t think twice about their showerhead—until water starts spraying in all directions or the pressure suddenly drops. But by then, the damage is already done. According to Plumbworld’s bathroom experts, your showerhead should be cleaned at least once a month—but most people leave it far longer. The result? A hidden breeding ground for bacteria, limescale, and mold. Here’s a week-by-week breakdown of what happens when you neglect cleaning your showerhead—and why waiting too long could impact your health, water pressure, and even your plumbing. Week 1 – The Build-Up Begins Even if your showerhead looks clean, minerals from hard…

Cowboy steaks are the latest meat dish to surge in popularity in the UK with online searches for both “cowboy steak recipe” and “how to cook cowboy steak in the oven” soaring by more than 5,000% over the last 30 days. But what actually is a cowboy steak? According to experts at online butcher Campbells Meat, a cowboy steak is typically a thick-cut, bone-in ribeye steak. It’s normally at least 1-2 inches thick and comes from the rib primal of the cow, similar to a classic ribeye steak. It gets its name due to the bone remaining in the cut which gives…

With summer holidays on the horizon, millions of Brits have admitted feeling like bad pet parents if they’re away too long. Among Gen Z, that guilt is shaping entire travel habits, with almost half (48%) avoiding flying because of their pet. They’re also twice as likely as over-65s to plan holidays around pet-friendly accommodation (63% vs. 31%), showing that pets aren’t an afterthought for many young people – they’re the starting point. A new study of 2,000 UK pet owners by TrustedHousesitters reveals just how deeply the bond with pets runs: over half (52%) of owners saying they feel like a “bad…

Pet accessories shop Fur King can reveal that dog owners could save a whopping £1,800 with the new pet passport, which was announced in the UK-EU trade deal on Tuesday 20th May. Keir Starmer announced two deals that would make it easier for Brits to enter the EU, with the first being that UK citizens will be able to use EU passport gates again, and the second being the reintroduction of pet passports. Currently, pet owners in the UK must obtain an animal health certificate (AHC) from a vet each time they travel to countries within the EU and Northern…

If you’re planning a May Half-Term staycation and can’t imagine leaving your dog behind, you might want to head to Devon. Teignbridge has just been named the best area in the UK for dog owners, thanks to its abundance of pet-friendly amenities, from dog parks and beaches to grooming services, cafés and even pet-sitting options. Pet accessories shop Fur King used Foursquare Places data to analyse eight factors related to owning a dog for 355 local authorities in the UK. These factors were the number of dog parks, veterinarians, pet grooming services, pet sitting services, pet supplies stores, pet cafés,…

This Sunday, 25th May, is National Wine Day and the perfect occasion to sip your favourite wine, or try something new! Van Hunks: Van Hunks Cap Classique Brut Sparkling Wine Bold, gold, smooth and dry, Van Hunks Brut Cap Classique is easy drinking, with perfect tiny bubbles. Van Hunks Cap Classique is produced using a traditional method identical to Méthode Champenoise. It is bottle fermented in small batches and matured in contact with the lees for approximately 30 months. Showcasing the best of South African sparkling wine, this Cap Classique is a blend of red and white grapes displaying the full, balanced yeasty complexity…

British fishing and coastal communities will benefit from £360 million investment to drive growth and boost the sector for the future as the Government launches its Fishing and Coastal Growth Fund. The Fund will invest in new technology and equipment to modernise Britain’s fishing fleet, deliver new training and skills to back the next generation of fishers, and promote the seafood sector to export our high-quality produce across the world. The government will work with the industry to target investment where it matters most. The investment comes alongside a new twelve-year fisheries access agreement with the EU securing long-term certainty for…