Browsing: lewis

Earlier this week, GQ Magazine crowned Formula One star Lewis Hamilton as the best-dressed man at this year’s Met Gala.   While Hamilton blew both fans and fashion critics away with this year’s Met Gala look, new research suggests that the Ferrari driver may have sparked a new fashion trend. According to research by QR Code Generator, online searches for ‘Beret’ have increased by a staggering 130% since Lewis Hamilton took to the Met Gala red carpet last week. Online searches for ‘Beret cap for men’ and ‘Beret hat’ are also trending following Hamilton’s Met Gala appearance. For this year’s Met…

In the constantly changing hierarchy of Formula One, Lewis Hamilton’s $60 million Ferrari salary is not only striking, but also a paradigm shift. Most athletes look to leave lanes at 40. Rather, Hamilton has discovered a new straightaway that is paved with prestige and scarlet. His signing is more than just a driver deal; it’s a brilliant marketing move and a well-thought-out plan. Ferrari has been repositioning itself strategically over the past year, aiming for both speed and narrative. Hamilton provides both. He has a global following that any brand would be envious of, and a legacy that few can…