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In the constantly changing hierarchy of Formula One, Lewis Hamilton’s $60 million Ferrari salary is not only striking, but also a paradigm shift. Most athletes look to leave lanes at 40. Rather, Hamilton has discovered a new straightaway that is paved with prestige and scarlet. His signing is more than just a driver deal; it’s a brilliant marketing move and a well-thought-out plan. Ferrari has been repositioning itself strategically over the past year, aiming for both speed and narrative. Hamilton provides both. He has a global following that any brand would be envious of, and a legacy that few can…