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Sports betting has historically catered primarily to young men, skewed by gendered marketing and dated stereotypes. Yet in recent years, the industry has pivoted, embracing inclusivity not just as a moral imperative but as a vital growth strategy. All the best betting websites are redesigning experiences, regulators are pushing diversity commitments, and communities once overlooked are now central to how operators evolve. There has been a huge surge of interest in online sports betting, especially in the US, since the relaxation of gambling laws in 2018, and betting operators have recognized that there are new, virtually untapped markets out…