BorderlessCX, a leader in customer experience (CX) solutions, has announced the appointment of marketing veteran Gesner Filoso to its Board of Directors. With over 20 years of experience across marketing, customer experience, and service delivery, Filoso brings extensive expertise in driving brand innovation and shaping business strategies on a global scale.
Filoso began his career in Brazil, quickly establishing himself as a prominent figure in global marketing. His career has spanned the Americas, EMEA, and the Asia/Pacific regions, leading large teams and driving successful business transformations. His extensive knowledge and track record of delivering results make him a valuable addition to the board, where he will help guide the company’s future growth and direction.
Athina Karahogitis, Founder and CEO of BorderlessCX, expressed her enthusiasm for Filoso’s appointment: “Gesner has been a pivotal figure in our company’s growth from the very beginning. His expertise has helped us push boundaries in the customer experience industry. Now, as a board member, he will continue to play an instrumental role in driving our mission forward. By assembling a team of visionary leaders with deep experience across multiple industries, we are positioning BorderlessCX to accelerate growth, foster inclusivity, and deliver transformative results for our clients worldwide.”
Prior to joining the Board, Filoso served as Executive Vice President of Global Marketing at Teleperformance Group, one of the largest global companies in the CX sector. During his tenure, he led a range of branding, performance marketing, and transformation initiatives across more than 90 countries and 170 markets. His strategic vision helped solidify Teleperformance’s position as a key player in the customer experience industry.
Beyond his corporate achievements, Filoso also brings valuable insights from the start-up world. He serves on the boards of several innovative companies, including Brazil’s first enterprise to harness artificial intelligence for early disease prevention. His work in this sector gives him a unique perspective on the future of AI-driven solutions in customer experience and beyond.
Filoso is also the founder of Unspecials™, a creative branding and design studio dedicated to empowering individuals who are often overlooked in the industry. His commitment to diversity and inclusion has been a defining feature of his career, and he will continue to champion these values in his role at BorderlessCX.
Karahogitis added, “Gesner has spent decades advancing global brands, but his true impact lies in his commitment to fostering diversity, equity, and a culture of belonging. His visionary leadership will help us achieve our mission of making a positive impact on the world through customer experience innovation.”
Filoso’s appointment comes as BorderlessCX strengthens its leadership team, having recently added board members Debbie Dunnam, Oanh Phuong, and Lewis Taylor. These appointments underscore the company’s commitment to diversity and innovation, ensuring it remains at the forefront of CX transformation in a rapidly evolving market.
As BorderlessCX continues to expand its global footprint, the company’s leadership team is poised to drive impactful change, delivering inclusive, cutting-edge customer experience solutions to clients and communities around the world. To learn more, visit: http://www.borderlesscx.com/