BSS Group, a global leader in digital commerce solutions, has strengthened its presence in Europe by acquiring On Tap, an eCommerce firm based in the EU. The acquisition, which also brings On Tap’s subsidiary Aitoc under the BSS umbrella, is part of the company’s ongoing strategy to expand its footprint in key European markets.
The deal boosts BSS Group’s portfolio of brands, which already includes BSS Commerce, Magestore, Omni Themes, Simicart, and eComStart. On Tap brings over 18 years of expertise in digital platforms such as Adobe Commerce, Shopify, and Shopware. As a result, BSS Group’s team now includes more than 400 professionals who will serve over 100,000 clients in 150 countries.
Trung Nguyen, CEO of BSS Group, described the acquisition as a significant move for the company’s European expansion: “This acquisition is a key step in our European growth strategy. By integrating On Tap’s expertise with our resources, we can deliver even greater value to our clients across Europe.”
Enhanced service offerings
On Tap is well-regarded in the UK and across Europe for its high-quality services. Its expertise will be a valuable asset as BSS Group seeks to strengthen its operations and expand its services. With the backing of BSS’s resources, On Tap is poised to scale up and offer improved solutions to its clients, which range from small businesses to large enterprises across various sectors.
Dan Garner, Founder and Managing Director of On Tap, spoke of the opportunities the acquisition presents: “Joining BSS Group allows us to expand our offerings and continue to innovate. With BSS’s support, we’re positioned to make a bigger impact across Europe.”
The partnership will allow both firms to combine their strengths in digital commerce, omnichannel strategies, and B2B services. This will enable them to offer a more comprehensive range of solutions for businesses, helping clients navigate the increasingly complex world of digital commerce.
Expanding European presence
One of the primary motivations behind BSS Group’s acquisition of On Tap is to bolster its presence in major European markets. BSS aims to serve clients more effectively across the continent, particularly in the UK, Germany, France, and the Netherlands. The integration of On Tap’s team will enhance BSS Group’s ability to deliver solutions that are better tailored to the specific needs of European businesses.
The acquisition aligns with BSS Group’s long-term goal of expanding its global reach, particularly in Europe, where demand for sophisticated digital commerce solutions is on the rise. With On Tap’s strong track record and reputation for excellence, the deal positions BSS Group as a formidable player in the European eCommerce sector.
Both companies see the acquisition as an opportunity to innovate and improve their offerings in a rapidly evolving market. By combining their resources and expertise, BSS Group and On Tap aim to provide businesses across Europe with the tools they need to succeed in the digital age.
This latest acquisition underscores BSS Group’s commitment to growth and innovation, as it continues to expand its capabilities and reach, offering enhanced solutions to its global client base. For more information, see bsscommerce.com, www.magestore.com and www.ontapgroup.com.