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Sleep tourism is making waves in the leisure travel industry, with projections suggesting a market value of $400 billion within the next four years. This burgeoning trend, driven by rising employee burnout and the growing awareness of the impact of sleep on mental health, is beginning to reshape how we approach business travel. In an era where business travel often leads to exhaustion and stress, sleep tourism seeks to prioritise self-care and rest through advanced technology, artificial intelligence, and traditional wellness therapies. The concept revolves around enhancing sleep quality and integrating relaxation into the travel experience. Major industry players are…