Hisense, the global leader in consumer electronics and home appliances, has announced that its PX3 Series Laser Cinema has been awarded the highly regarded Low Blue Light (Hardware Solution) certification by TÜV Rheinland. The certification recognises Hisense’s dedication to providing a safer, more comfortable viewing experience by reducing the amount of potentially harmful blue light emitted by its laser display products. The announcement was made during an awards ceremony at IFA 2024 in Berlin, attended by senior officials from both organisations.
At the ceremony, Dr Liu Xianrong, Chief Scientist and General Manager of Hisense Laser Display Co. Ltd., and Mr Zsolt Pesze, Euro Country Manager at TÜV Rheinland, were present to accept the award. The certification reflects Hisense’s commitment to improving eye safety, particularly important in today’s digital age, where prolonged screen time has become the norm.
Industry-Leading Blue Light Reduction Technology
TÜV Rheinland’s certification is granted after a rigorous testing process, including a comprehensive spectral analysis and colour gamut assessment. The key to this certification is the PX3 Series’ ability to minimise the emission of potentially harmful blue light. Hisense’s laser products concentrate blue light within a specific range of 459-471nm, significantly narrowing the spectrum and thus avoiding the most harmful wavelengths. This feature makes the PX3 Series especially suitable for families with children, who are often more vulnerable to the adverse effects of excessive blue light exposure.
Speaking about the award, Dr Liu Xianrong emphasised the importance of eye safety: “This certification underscores our commitment to not only delivering superior picture quality but also protecting our customers’ health. With the increase in screen time across all age groups, especially children, it is critical that we develop technologies that offer both safety and performance.”
A Display Revolution in Colour Accuracy
The PX3 Series is not only focused on eye protection but also delivers superior colour performance. Hisense’s laser display technology, supported by its proprietary digital Laser engine-LPU, boasts a high colour gamut, reaching up to 110% BT.2020. This ensures that viewers experience vivid and accurate colour representation, bringing a new level of realism to home entertainment. The LPU technology seamlessly integrates various components, such as the Ultra Short Throw Lens and DLP chipset, to create an outstanding visual experience that balances light, colour, and clarity.
“Hisense has once again demonstrated its leadership in the consumer electronics space,” said Mr Zsolt Pesze from TÜV Rheinland. “Their commitment to safety and quality is commendable, and we are proud to certify a product that represents such a significant step forward in laser display technology.”
A Commitment to Innovation and Family Wellbeing
Hisense has consistently prioritised innovation and consumer wellbeing in its product development efforts. The company’s laser display technologies are not only designed for cutting-edge entertainment but also aim to create a healthier home environment. With the rise of home entertainment, particularly as families spend more time watching television and using large-screen devices, the importance of reducing blue light exposure has never been more crucial.
The PX3 Series Laser Cinema represents a major milestone in the company’s ongoing mission to combine high-quality visual performance with enhanced eye protection. Hisense continues to push the boundaries of what’s possible in the consumer electronics market, creating products that are as safe as they are impressive.
As part of its vision for the future, Hisense remains committed to developing solutions that offer better viewing experiences while ensuring the wellbeing of its users. With the Low Blue Light certification from TÜV Rheinland, Hisense sets a new standard in home entertainment safety.
Conclusion
The award-winning PX3 Series Laser Cinema is a testament to Hisense’s drive for excellence. With its pioneering low blue light technology and exceptional colour accuracy, the company is once again setting benchmarks in the home entertainment industry. Families can now enjoy large screen viewing without compromising on eye health, thanks to Hisense’s innovative approach to laser display technology.