Leading deposit alternative provider, flatfair, has announced a partnership with one of Europe’s largest residential landlords, Heimstaden.
The move – that will be seen as something of a coup – comes at a time of significant change for the UK lettings market with rents set to continue rising while new legislation seeks to reform the sector’s entire regulatory framework.
Heimstaden, which owns 156,000 apartments in 330 towns in nine countries across Europe, will use flatfair for referencing, deposit registration and deposit alternatives – utilising integrations with Homeppl, Spike and the Tenancy Deposit Scheme to streamline processes and enhance the renting experience.
This collaboration underscores Heimstaden’s commitment to innovation and highlights flatfair’s growing role in transforming the build-to-rent (BTR) sector.
Reducing administrative burdens
“Our partnership with Heimstaden showcases the power of modern, tech-driven solutions in shaping the future of renting,” said Gary Wright, CEO of flatfair.
“We’re excited to support their operations and deliver a seamless experience for tenants and operators alike.”
“The German BTR market is experiencing rapid growth, with cities like Berlin and Munich driving demand for efficient and tenant friendly solutions.
“flatfair’s deposit-free model aligns perfectly with the market’s needs, offering greater transparency and flexibility for tenants while reducing administrative burdens for landlords. “This partnership not only strengthens Heimstaden’s operations but also sets the stage for future collaborations across Europe.”
As well as mainland Europe, Heimstaden also manages two developments in London as well as 752 rental apartments on a 12-acre site at Soho Wharf in Birmingham.
Amit Kumar, Heimstaden’s Head of Operations – UK, said: “We are here to make out tenants’ lives a little easier and our partnership with flatfair is an integral part of that goal.
“By offering simple solutions to contemporary living in our Friendly Homes, we hope to continue to strengthen and grow in the UK.”