In August, Momcozy, a leading global brand dedicated to mothers and babies, concluded its impactful Breastfeeding Month campaign, titled “Break Breastfeeding Barriers”. The initiative, a clear demonstration of the company’s commitment to supporting and empowering mothers, aimed to enhance the breastfeeding experience through a series of thoughtful events and resources.
Lalaina Rabary, North American Marketing Manager at Momcozy, reflected on the success of the campaign, stating, “Our aim this month was not only to provide support but also to celebrate each mother’s unique journey through meaningful connections and expert-endorsed resources. At Momcozy, we prioritise mothers, offering innovative solutions, comfort, and support to bring joy to and ease their motherhood experiences.”
Central to the campaign was an offline bus tour in partnership with Pumpspotting, using the mobile support vehicle affectionately known as “Barb the Breast Express”. The tour made several stops across communities, providing an opportunity for direct engagement with mothers. The initiative featured discussions on the challenges of breastfeeding, alongside giveaways and activities designed to uplift and support mothers on their breastfeeding journeys.
One of the highlights of the campaign was a significant event held in Washington D.C., which underscored the importance of community and professional support for breastfeeding mothers. In collaboration with the American College of Nurse-Midwives, Pumpspotting, and District Motherhued, the event offered a blend of networking opportunities, product giveaways, and breastfeeding portraits. A particular focus was placed on self-care, with presentations tailored for both mothers and maternity professionals, reinforcing the importance of maternal wellbeing.
The online component of the campaign also proved to be a resounding success, attracting over 2,000 participants to a series of webinars held throughout the month. Particularly notable was a breastfeeding webinar series led by Emily Silver, an International Board-Certified Lactation Consultant (IBCLC) and Family Nurse Practitioner from NAPS. The series drew over 5,000 registrations, reflecting strong interest and active engagement from the global audience.
In addition to these events, Momcozy’s campaign encouraged mothers to share their personal breastfeeding stories, further amplifying the campaign’s impact. This community storytelling initiative was supported by partnerships with Durable Medical Equipment (DME) providers and maternity experts, ensuring a broad reach and deep resonance.
Looking forward, Momcozy remains committed to collaborating with industry experts and organisations to continue providing essential product support and community assistance. The company also plans to maintain a focus on driving positive social change, advocating for the wellbeing of mothers worldwide, and championing the cause of breastfeeding on a global scale.