As the UK basks in the throes of a heatwave, the opportunity to make the most of natural drying methods for your clothes is at its peak. With the sun beaming brightly, now is the perfect time to follow expert advice from leading clothing brand Superdry on how to maintain your wardrobe’s vibrancy and longevity. The company’s latest guidance offers invaluable tips on caring for clothes during the summer months, aiming to not only extend the lifespan of garments but also promote sustainable fashion practices.
Embrace the Power of Sunlight
Superdry’s experts advocate ditching the tumble dryer in favour of traditional clotheslines or drying racks. This shift not only conserves energy but also reduces the wear and tear that comes from heat exposure. Sunlight naturally has antimicrobial properties and acts as a gentle whitening agent, perfect for maintaining the brightness of whites. For an extra boost, lightly spritzing clothes with white vinegar before hanging them outside can enhance this whitening effect.
However, it’s important to recognise that certain fabrics, particularly natural fibres like cotton, may become stiff when air-dried. To combat this, consider drying items outside until they are nearly dry and then finishing them off in the dryer. Before hanging clothes, gently pull them into shape to minimise creases and reduce ironing needs. Be cautious with clothes pegs to avoid leaving marks on delicate fabrics.
Wash Smart, Not Often
Superdry’s advice also extends to washing habits. Frequent washing can lead to unnecessary stretching and wear of garments. Instead, rotate your wardrobe items to allow them ample time between wears. This practice not only extends the lifespan of your clothing but also helps you rediscover items you may have forgotten about, reducing the urge to make new purchases.
For delicate items that cannot be machine washed, a gentle spritz of vodka is recommended to neutralise odours without the need for a full wash. This method, used by some professionals in the costume industry, freshens garments while preserving their fabric integrity. Always test this technique on a small area first to ensure there is no adverse reaction.
Opt for Cooler Wash Cycles
Using cooler wash cycles is another key tip from Superdry. Washing clothes at lower temperatures conserves energy, preserves vibrant colours, and reduces the risk of shrinkage. Many modern washing machines offer ‘Hand Wash’ programmes that clean garments at lower temperatures and with a gentler agitation, further protecting delicate items. For handwashing, use a specialist detergent and rinse thoroughly to remove any residue, squeezing out excess water without wringing or twisting the fabric.
Prioritise Spot Cleaning
Spot cleaning is a practical approach to managing stains and spills, avoiding the need for frequent full washes. By targeting specific marks, you prevent unnecessary wear and prolong the life of your clothing. Match cleaning solutions to both the fabric type and the stain, and always test on a small, inconspicuous area first.
Use Mesh Laundry Bags
To safeguard delicate items like lingerie and knitwear, wash them in mesh laundry bags. These bags provide added protection against stretching and snagging during the wash cycle. Additionally, turning clothes inside out before washing can further prevent damage and abrasion.
Ironing with Care
Ironing is a crucial step in garment care, but it must be done with caution to avoid damage. Use the appropriate temperature settings and a clean, damp pressing cloth for delicate fabrics. Ironing clothes while still damp can help manage creases, and investing in a detachable Teflon soleplate can prevent scorching and burning on synthetics.
Proper Garment Storage
How you store your clothes significantly impacts their longevity. Avoid using wire hangers which can distort the shape of garments. Instead, invest in quality hangers designed to support the weight and shape of each item. For knitwear, opt to fold rather than hang to prevent stretching. Utilise the hanging loops inside garments to maintain their proper shape.
Repair Rather Than Replace
Finally, Superdry encourages adopting a repair mindset over replacement. Basic sewing skills or the assistance of a tailor can mend damaged garments, extending their usability and reducing waste. Investing in higher-quality clothing can also mean longer-lasting wear and easier repairs.
Recent data highlights the need for sustainable fashion practices, with around 30% of unwanted clothes ending up in UK landfills each year—equivalent to 300,000 tonnes. By implementing these practical tips, individuals can contribute to reducing fashion’s environmental impact while keeping their favourite clothing items looking good for longer.
Denise Posner, Marketing Director at Superdry, sums up the importance of these practices: “Sustainability in fashion is increasingly vital. These simple tips, from air drying to spot cleaning and garment repair, help reduce the need for replacements, save money, and support environmental efforts. By caring for our clothes properly, we can all make a positive impact.”
As summer continues, making the most of these expert tips will ensure your wardrobe remains vibrant and durable, while also supporting a more sustainable approach to fashion.
For more information visit https://www.superdry.com