In the ever-evolving world of beauty, nail art has taken centre stage as a vibrant form of self-expression. With a recent surge in popularity on social media platforms like TikTok and Instagram, the nail trends of 2024 are more captivating than ever. Fresh research from beauty and wellness marketplace Fresha reveals the top ten nail trends that have captured the hearts and hands of enthusiasts worldwide.
Long Nails: A Statement of Elegance
Topping the list with an impressive 11,287,446 combined views and posts on TikTok and Instagram, long nails have emerged as the most popular trend of 2024. This marks a significant shift from the shorter nail shapes that dominated last year. Long nails offer endless possibilities for personal expression, from intricate designs to vibrant colours, making them a favourite among those looking to make a bold statement.
The Timeless French Manicure
In second place, the French manicure continues to reign supreme with 9,406,341 combined views and posts. This timeless style, known for its elegance and simplicity, seamlessly blends sophistication with a modern twist. Its enduring appeal speaks volumes about its versatility and the iconic charm it brings to any look.
Short Nails: Minimalism in Vogue
Short nails have made a strong comeback, garnering 6,338,707 combined views and posts. Embracing minimalism and functionality, short nails prove that less is indeed more. They offer a practical yet chic option for those who prefer low-maintenance manicures without compromising on style.
Almond Nails: Flattering and Versatile
Almond nails, known for their flattering shape and versatility, have secured the fourth spot with 4,182,041 combined views and posts. This feminine style highlights the charm and elegance that almond nails bring, making them a popular choice for those seeking a graceful and sophisticated look.
Square Nails: Bold and Modern
With 3,118,309 combined views and posts, square nails make a bold statement with their clean shapes and sharp lines. Their viral presence on social media reflects their appeal among those seeking a chic and modern nail look. The distinct style of square nails continues to capture the imagination of nail art enthusiasts.
Top ten viral nail trends of 2024 according to TikTok and Instagram
| Rank | Nail Trend | Combined Views and Posts |
| 1 | Long | 11,287,446 |
| 2 | French | 9,406,341 |
| 3 | Short | 6,338,707 |
| 4 | Almond | 4,182,041 |
| 5 | Square | 3,118,309 |
| 6 | Chrome | 2,750,114 |
| 7 | Green | 1,736,528 |
| 8 | BIAB | 1,578,756 |
| 9 | Pastel | 955,785 |
| 10 | 3D | 835,654 |
Chrome Nails: Shimmer and Shine
Adding a touch of edge, chrome nails have amassed 2,750,114 views and posts. The allure of chrome nails lies in their high-shine finish, which effortlessly elevates any manicure to red-carpet status. This trend offers a futuristic and glamorous option for those looking to make a striking impression.
Green Nails: Nature’s Hues
Green nails have made a vibrant splash on social media, with 1,736,528 combined views and posts. Embracing the hues of nature, green nails are perfect for spring, adding a fresh and lively touch to any look. This trend highlights the growing popularity of earthy and natural tones in nail art.
BIAB Nails: Durability and Flexibility
BIAB (Builder In A Bottle) nails have captured the attention of 1,578,756 viewers and posters, offering a durable and flexible solution for flawless manicures. This trend is gaining traction among those seeking a long-lasting and healthy manicure option, showcasing its strong presence on social media platforms.
Pastel Nails: Soft and Muted Tones
Pastel nails, with their delicate and feminine touch, have gained 955,785 combined views and posts. These soft, muted tones offer a timeless appeal and versatility, complementing a wide range of styles and aesthetics. Pastel nails continue to be a favourite for those seeking a subtle yet elegant look.
3D Nails: Intricate and Eye-Catching
Pushing the boundaries of nail art, 3D nails have amassed 835,654 combined views and posts. These intricate designs add depth and dimension to any manicure, offering a unique and eye-catching look. Despite their niche appeal, 3D nails continue to captivate audiences with their innovative and artistic approach.
A spokesperson from Fresha commented on the findings: “The research not only unveils the hottest nail trends of the year but also offers fascinating insights into the ever-changing beauty industry. It’s clear that nail art isn’t just a trend—it’s a vibrant form of self-expression that continues to push boundaries and inspire creativity.”
As nail art enthusiasts explore these trends, they are encouraged to express themselves and embrace the dynamic tastes and preferences that shape the beauty landscape. From classic French manicures to daring 3D nail art, the nail industry stands as a testament to the endless possibilities for personal style.
For more information, visit fresha.com.