Kim Kardashian’s Skims has been crowned the most enticing celebrity brand, according to a new study by SEO platform Ahrefs. Analysing global search volumes paired with terms like ‘buy’ and ‘purchase’, Ahrefs determined the ranking based on the highest combined search volumes.
Skims, founded in 2019, has soared to the top with an average monthly search volume of 3,457,378. Kardashian’s shapewear, swim, and loungewear line is now reportedly worth an impressive $4 billion. The brand has featured an array of notable models, including Kate Moss, Lana Del Rey, Megan Fox, and NFL stars Patrick Mahomes and Nick Bosa.
In second place is Stripes, founded by actress Naomi Watts. With an average monthly search volume of 1,975,658, Watts’ skincare and wellness brand caters to women experiencing menopause. Stripes offers products ranging from hair masks and face serums to body oils and vaginal supplements.
Victoria Beckham’s eponymous fashion brand ranks third, with an average monthly search volume of 1,761,102. Launched in 2008, the brand is known for its commitment to quality craftsmanship and timeless elegance. Victoria Beckham’s clothing line is now stocked in over 400 stores across 50 countries.
Fourth on the list is Fabletics, co-founded by Kate Hudson. The activewear brand, launched in 2013, has an average monthly search volume of 1,311,152. Fabletics is celebrated for producing high-quality, affordable fitness clothing and accessories.
Selena Gomez’s Rare Beauty takes the fifth spot with an average monthly search volume of 1,264,146. Launched in 2020 and inspired by her third studio album, Rare, the cosmetics brand aims to break down unrealistic beauty standards by championing authenticity and positivity. Rare Beauty is now valued at an estimated $2 billion.
Prime Drink, created by YouTubers Logan Paul and KSI, ranks sixth with an average monthly search volume of 1,223,745. The two former rivals founded the caffeine-free sports drink range in 2022, and it now boasts an estimated market value of $21.98 million.
Seventh place goes to Fenty Beauty, founded by Rihanna, with an average monthly search volume of 654,205. Launched in 2017, the cosmetics brand garnered $100 million in its first 40 days. Fenty Beauty is known for its inclusive shades, unique formulas, and cruelty-free products, available in over 150 countries worldwide.
Fashion designer Stella McCartney secures eighth place with an average monthly search volume of 451,229. McCartney, daughter of The Beatles’ Paul McCartney, launched her brand in 2001. Notably, she has never used leather, feathers, skin, or fur in her designs, championing sustainability in the fashion industry.
In ninth place is Savage X Fenty, another brand by Rihanna, with an average monthly search volume of 380,938. Savage X Fenty offers size-inclusive lingerie, sleepwear, and loungewear. Although Rihanna has stepped down as CEO, she co-owns the brand with LVMH and Marcy Venture Partners.
Anomaly, founded by Priyanka Chopra Jones, rounds out the top ten with an average monthly search volume of 341,316. Launched in 2021, the haircare brand offers vegan and cruelty-free products. In 2023, Anomaly earned $527 million, making it the second-richest celebrity beauty brand behind Fenty Beauty.
| Rank | Celebrity Brand | Global Search Volume |
| 1 | Skims | 3,457,378 |
| 2 | Stripes | 1,975,658 |
| 3 | Victoria Beckham | 1,761,102 |
| 4 | Fabletics | 1,311,152 |
| 5 | Rare Beauty | 1,264,146 |
| 6 | Prime Drink | 1,223,745 |
| 7 | Fenty Beauty | 654,205 |
| 8 | Stella McCartney | 451,229 |
| 9 | Savage X Fenty | 380,938 |
| 10 | Anomaly | 341,316 |
The study highlights the dominance of women-owned brands in the ranking, with nine out of ten spots. Tim Soulo, CMO at Ahrefs, commented, “In recent years, celebrities have transitioned from promoting various brands on their social media platforms to creating their own lines of products. While they have ventured into various industries, beauty and fashion brands clearly dominate the ranking, indicating that these are lucrative sectors.”
As celebrity brands continue to thrive, it remains to be seen which familiar faces will branch out into the business world in 2024. If successful, the rankings could see entirely new brands featured next year.
For more information, visit https://ahrefs.com/