The Japanese brand Hobonichi has announced the forthcoming launch of its eagerly awaited 2025 collection, set to be released on 1st September 2024. The Hobonichi Techo, a planner that has become a staple in the world of planning and journaling, is witnessing unprecedented global popularity. The 2024 edition has already seen sales of over 900,000 units in more than 100 countries and regions, reflecting a remarkable 30% year-on-year increase in global sales.
This surge in popularity is also mirrored on social media, where Hobonichi enthusiasts have formed a vibrant community. Users frequently share their planner and journaling pages, leading to the hashtag “#hobonichi” doubling in usage year-on-year. The Hobonichi Techo has evolved beyond a mere planner, becoming a cultural phenomenon embraced by a dedicated international following.
English Editions Expand Global Reach
Hobonichi has also made significant strides in catering to its international audience by offering English versions of its planners. Seven out of the 24 planner types for 2025 will be available in English, including the widely favoured one-page-per-day format, offered in both A5 and A6 sizes, as well as a weekly planner. These planners maintain the same high-quality features that have made Hobonichi a beloved brand, such as the 180-degree lay-flat binding, which facilitates effortless writing, and the use of the renowned Tomoe River Paper. This paper is celebrated for its ultra-thin yet durable quality, providing a superior writing experience.
A New Collection with Over 350 Items
The 2025 lineup promises to captivate both new and returning users with over 350 new items, including planners and a variety of stationery. This annual product launch is highly anticipated, featuring fresh designs and exclusive collaborations that are set to appeal to a wide audience. Highlights of this year’s collection include a continuation of the collaboration with “ONE PIECE magazine” for the third consecutive year. Additionally, partnerships with popular illustrators such as Hiroko Kubotta and Yumi Kitagishi bring unique artistic flair to the planners. The collection also features historical woodblock print designs from Bijutsukai and Shin-Bijutsukai, publications that date back to Japan’s Meiji period (1868-1912), offering a blend of traditional and contemporary styles.
Where to Purchase
For those looking to acquire the 2025 edition of the Hobonichi Techo, the official Hobonichi Store website remains the primary outlet. The site provides a seamless shopping experience, offering purchases in local currencies, multiple payment methods, and free shipping on orders exceeding a certain amount. In a move to simplify the buying process for international customers, Hobonichi has introduced all-inclusive pricing in various countries, covering customs, duties, and taxes. Beyond the official website, Hobonichi products are also accessible through local retailers, including Amazon, stationery shops, and bookstores. For detailed information on where to buy, Hobonichi encourages customers to visit the “Where to Buy” page on their website.
As Hobonichi continues to expand its global reach, the brand’s commitment to quality and innovation ensures that the Hobonichi Techo remains a cherished tool for planners and journalers worldwide.