Ed Sheeran Tempts Football Fans with a Spicy Twist on Classic Matchday Fare – the Pie!
- Hot sauce creator and Ipswich Town superfan, Ed Sheeran, is marking the team’s Premier League return with the ultimate football snack – handheld pies!
- Tingly Ted’s and the UK’s leading pie maker, Pieminister, will exclusively launch the NEW ‘Handy Tingly Pie’ at Saturday’s opening match against Liverpool.
- Celebrating their 203rd Premier League match, 203 meat and 203 veggie pies will be handed out free to fans at the stadium.
- Ed announced the collaboration this evening (Friday 16th August) on his Instagram stories: https://www.instagram.com/stories/teddysphotos/3436086939809853662/?utm_source=ig_story_item_share&igsh=MTlkZWgxYWIzbTV1dg==
- This comes after the global superstar’s surprise visit to a Sainsbury’s store on Tuesday, where he was spotted giving out ‘sauceographs’ – autographing everyday grocery items with his hot sauce.
Ipswich Town Football Club is back in the Premier League, and they’re bringing some pie perfection with them – thanks to Tingly Ted’s and Pieminister.
After a 22-year hiatus, the Tractor Boys have returned to the top flight, and to celebrate this significant occasion, the club’s most famous fan – global superstar Ed Sheeran – is adding some spice both on and off the pitch.
Hot on the heels of his surprise appearance at a Sainsbury’s supermarket in London Colney earlier this week, the hot sauce entrepreneur and his brand, Tingly Ted’s, have whipped up something special to commemorate the club’s triumphant return.
In a mouth-watering collaboration between the hot sauce brand and the renowned pie-makers at Pieminister, the duo has created a contemporary twist on the classic football pie that’s sure to leave fans craving more.
Say goodbye to the lukewarm, soggy pies of yesteryear—this is premier dining fit for a Premier League club.
The two new handheld pies will make their debut at Ipswich Town’s first Premier League fixture in over two decades against none other than Liverpool.
The two flavours are:
- Tingly Ted’s x Pieminister Chilli Beef Handy Pie – featuring scrumptious beef chilli with generous amounts of Tingly Ted’s hot sauce and cheddar;
- Tingly Ted’s x Pieminister Veggie Chilli Handy Pie – a delectable mix of 3-bean chilli, Tingly Ted’s hot sauce, and cheddar.
And because it is the Tractor Boys’ 203rd Premier League match, fortunate fans in the Fan Zone will get to savour the magic for FREE – with 203 delectable meat pies and 203 hearty veggie pies up for grabs.
Ed Sheeran, who announced on Thursday that he’s acquired a minority stake in Premier League club Ipswich Town, expressed his excitement: “I love fusing both my loves – football and food. It’s our first Tingly Ted’s pop up at Ipswich and hopefully not the last!”
Jon Simon, Pieminister’s Co-founder and MD, commented on the collaboration: “For match day snacking, our new Handy pies are in a league of their own, so when we were asked to create two new Handy recipes with Tingly Ted’s, we knew we were on to a winner. Adding a bit of heat to the pre-game Fan Zone, fans lucky enough to get their hands on our first-ever batch of Tingly Ted’s handy pies will be more than ready for kick-off.”
Tingly Ted’s, named after Ed’s childhood nickname, offers two no-fuss hot sauces: Tingly and Xtra Tingly, which are the perfect accompaniment for your chips, nuggets, falafels, fried chicken, or, frankly, any meal at all! Launched in supermarkets in February 2023, the hot sauce range was the result of nearly two years of painstaking development by Ed and his team of sauce experts.
To demonstrate that the sauces go with anything, earlier this week, Ed surprised Sainsbury’s shoppers by transforming their groceries into memorabilia, with the sauce entrepreneur signing everyday essentials using his Tingly Ted’s hot sauce.
Lettuce, loaves of bread, blocks of cheddar, and even the occasional roll of kitchen paper were turned into ‘sauceographs’, each one a spicy memento of the extraordinary encounter.
Tingly Ted’s is available to purchase nationwide at Sainsbury’s and all other major supermarkets at an RRP of £3.00. Until 10th September 2024, Tingly Ted’s is on promotion at Sainsbury’s for just £1.50 for those with a Nectar card.