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Home»Food & Drinks»UK Low Carb Brand SRSLY Secures Major US Distribution Deal
Food & Drinks

UK Low Carb Brand SRSLY Secures Major US Distribution Deal

Sam AllcockBy Sam Allcock12/08/20243 Mins Read

SRSLY Low Carb, a Hertfordshire-based food company, has announced a major distribution deal set to elevate its presence in the US market. The company has signed an exclusivity agreement with Gourmet Foods International (GFI), a leading specialty food distributor headquartered in Decatur, Georgia. This partnership marks a significant step forward for SRSLY, as it aims to introduce its range of healthy, low-carb food products to a broader American audience.

Under the new deal, SRSLY Low Carb pizza range will be stocked in Harris Teeter supermarkets, which operates over 250 stores across seven South Atlantic states and Washington, D.C. Harris Teeter is part of the Kroger Co portfolio, one of the largest retailers in the US. Kroger serves nine million customers daily and achieved sales of approximately $148 billion in 2022 through its various supermarket chains, including its subsidiary, Roundy’s, which is also exploring stocking SRSLY products.

Founded in 2019 by Andy Welch, a former Ironman triathlete, SRSLY initially targeted endurance athletes with its low-carb, high-protein offerings. However, the company’s appeal has expanded to a broader market of consumers interested in healthy eating, weight management, and diabetes control. SRSLY’s product range has garnered endorsement from the NHS and various health-focused charities.

SRSLY’s growth trajectory has been notable. The company recorded £1.6 million in sales during its first full year of trading without any advertising spend. Sales surged to £2.2 million in its second year, driven by increased online orders during the COVID-19 lockdowns. With ongoing expansion in both the UK and US markets, SRSLY forecasts revenues of £4.8 million for the current financial year, with expectations for more than double that figure in 2024/25.

To support its international expansion, SRSLY is investing in a new 7,000 square foot warehouse in Hemel Hempstead, which will enhance its production capabilities. Additionally, the company has launched a seven-figure equity investment round in partnership with Ruffena Capital. This includes a crowdfunding campaign with a goal of raising £500,000 to further develop retailing opportunities in the US and UK.

Andy Welch, SRSLY’s founder and CEO, expressed enthusiasm about the new distribution agreement and crowdfunding campaign. “Our partnership with Gourmet Foods International is a significant milestone in our global growth strategy. GFI’s extensive network and esteemed clientele will help us introduce our low-carb range to a larger American audience,” Welch said.

He added, “The crowdfunding campaign is an exciting opportunity for individuals to invest in SRSLY and be part of our vision to expand a successful UK business internationally. We believe this will enable us to grow our presence in the US market and beyond.”

SRSLY’s expansion into the US market represents a major opportunity for the brand, reflecting a growing trend towards healthier food options and the increasing demand for low-carb products. The company’s innovative approach and strategic partnerships position it well for continued growth and success in both domestic and international markets.

For more information about SRSLY’s products and investment opportunities, visit their crowdfunding page or the company’s website:SRSLY Low Carb.

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